Redman and Method Man have been pushing weed on the masses since the 1990s, long before we had luxury vape pens and suits touting the benefits of microdosing.

The rap-powerhouse duo patiently sat back while other celebrities launched their own namesake brands. But at a recent Cannaramic online summit, Redman announced he and Meth weren’t going to blaze from the sidelines for much longer. 

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“Me, Snoop Dogg, B-Real, and Method Man, we’re the forefathers of this,” Redman said, according to Javier Hasse at Forbes. “So why not make money off it the right way?”

Because the How High team didn’t want to simply lend their names to someone else’s products, Redman said he and his proverbial partner-in-crime would start their own weed company, where they can control the image, the message, and the marketing.

“My whole thing is I want to be able to help people… I definitely want to help the youth, people who can’t afford medicine. It’s all about helping,” Redman said. “I want to help AIDS patients. I want to help people with pain and stomach disorders. If you have a sleeping disorder, I want to help you with something I would take.”

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