Two-time Grammy nominee The Game announced Monday he will serve as brand ambassador for G Brands, the latest celebrity to enter the cannabis game.
"The Game represents the cannabis industry and has a connection with the culture," G Farma Brands founder Ata Gonzalez told Mashable.
Stiks are high-quality cone cannabis cigarettes filled with one gram of flower sprinkled with kief and finally smothered in Liquid Gold Co2 extracted cannabis oil. Using kief instead of hash means an even-burning smoke.
Indica blends include Rojo and Violeta, Sativa blends include Amarillo and Rosado, and hybrid blends include Verde and Naran-Ja. Color-coded labels make it easy to achieve the desired high.
The G Drinks beverage line will include lemonade infused with Liquid Gold cannabis oil. G Drinks come in original, pink and strawberry flavors.
"I'm looking forward to working with Ata and the great team over at G FarmaBrands to bring you innovative ways of consuming cannabis in the future," The Game said in a statement. "These guys are the pioneers of innovation in the cannabis industry, and I'm excited to help raise awareness for G Stiks and G Drinks in all territories that we are available."
The Game is set to perform at the 2016 US Cannabis Cup this month in San Bernardino, California.
G Sticks and G Drinks will become available shortly in California and Washington State.