Ever since the Houston-based artist Travis Scott gained prominence with his 2015 studio release Rodeo, the producer-rapper hybrid has found himself at the top of the hip-hop food chain. In his latest music video for “beibs in the trap”, featured on his latest album Birds in the Trap Sing McKnight, Scott stunts with Toronto-based artist NAV in an abandoned airport hangar-turned-drug-fueled party den.
The video features Scott and NAV rhyming above a see-through glass floor stained with liquor and cocaine residue. The visual also includes an eclectic group of plastic-wrapped women who prance around in full-blown party mode. In the second half of the music video, the two rappers also whip donuts around the hangar in a Lamborghini, leading to one of the Scott’s best bars from the track, “Pulled out of the hood Toyota/Drove back to the hood Lambo”.
The song itself matches the shadowy vibe of the video, as NAV and Scott rhyme back and forth about their drug-fueled escapades involving attractive women, molly, cocaine, and liquor. The track’s title, “beibs in the trap,” references Canadian pop star Justin Bieber’s name as a euphemism for coke. Sprinkled throughout the tune is Scott’s trademarked autotuned ad-libs, yelling “straight up!” and “yeah, yeah” in the backdrop.
Very few up and coming rappers have had as immensely successful a year as Scott, who has collaborated with legends like Gucci Mane and Kanye West, released his own documentary, and was even featured in a fashion-forward short film for Yves Saint Laurent’s Spring 2017 collection. Known for his impeccably trapped out production and hype-inducing ad-libs, La Flame has become a rather unstoppable force within the hip-hop world.