It’s no secret that musician Willie Nelson is at the forefront of cannabis advocacy. The celebrity is the latest famed face to create his own brand of cannabis products, including stand-alone stores in states that have legalized marijuana. The country legend’s company, named Willie’s Reserve, will be similar to Whole Foods with a cohesive vision in the quality of the products they carry, but will also have their own branded products on the shelves.

Nelson's interest in jumping into the cannabis industry is not all surprising, since the 81-year old country star has long been an advocate for marijuana. He has publicly shared his support for cannabis and additionally has also been arrested for possession on multiple occasions.