Adidas' New Stan Smith Sneakers Are Now Dripping In Gold - Culture | MERRY JANE
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Adidas' New Stan Smith Sneakers Are Now Dripping In Gold

The sneaker of the summer has arrived.

by Cherise Johnson

by Cherise Johnson

Adidas has added a golden touch to their insanely popular Stan Smith tennis shoes. The special release encapsulates the iconic sneaker in simplicity and luxury over a white canvas.

The limited ‘999 Noble Metals Pack’, slated to drop July 15, was bred from the collaborative efforts between adidas and "the oldest and renowned German gold-beating manufacturer 'Eytzinger', a company based in the "Gold Leave" town of Schwabach," according to a press release.

This exclusive edition of the adidas' Stan Smith sneaker comes decorated with a golden tongue fixated with the tennis champs profile and gilded heel-tab, while maintaining the integrity of the 53-year-old shoe's minimalist silhouette and perforated 3-stripes.

These summer-ready kicks were originally snatched off the adidas production line nearly four years ago, only to bring them back into the good graces of sneakerheads worldwide in 2013. Since the relaunching of the silhouette, adidas has dropped the Stan Smith sneakers in various colorways, setting the fashion world into a frenzy.

Once named as one of Complex's top tennis shoes of all time in 2014, the Stan Smith's smoothly transformed into one those must-have sneakers in your closet because what looks better with pretty much anything than a fresh pair of adidas, better yet, an even more, simpler form of the classic adidas shoe?

Stan Smith's have been seen on the likes of Gigi Hadid, supermodel Gisele Bundchen for the cover of Vogue and style icon Rihanna, who wore nothing but a pair of the vintage kicks (literally) in a photoshoot, catapulting the brand back into relevancy and importance.

RAF Simons, White Mountaineering, Wings + Horns and Fragment Designs Kazuki Kuraishi have all collaborated with adidas to design their own interpretation the sneaker. Grammy-winning artist Pharrell released his own line of hand-painted Billionaire Boys Club x Stan Smith designs as well.

The popularity of the shoe shows no sign of slowing down and for $110, you can cop a pair of these gilded bad boys globally on July 15.

Photo via adidas


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Cherise Johnson

Cherise Johnson is a writer based out of Los Angeles and studied public relations at the University of Houston who is currently a freelance news writer for HipHopDX.com while running the fashionable Hip Hop website Vaultof1520.com, where she curates dope fashion photoshoots and interviews. Keep up with everything Cherise is doing by following her: @yourcheriseamor



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