Mathew Gerson, the founder of Foria, initially studied Tibetan Buddhism with the aspirations of becoming a monk. But once he made transition from Colorado to California and realized the benefits medical cannabis had on his relatives and friends suffering from cancer and Crohn’s Disease he was exposed to a positive frame on a plant stigmatized as countercultural. Gerson began to question whether these positive effects were transferable to sexual experiences.

Foria Pleasure is a first of its kind all natural sensual enhancement oil thoughtfully designed for women and their partners – a blend of nourishing liquid coconut oil and lab-tested cannabis oil. Foria Pleasure was inspired by the ancient tradition of using cannabis as a natural aphrodisiac.

Brittany Confer, Foria’s Director of Marketing, describes it’s effects as an elongation of certain sensations. Foria is certainly changing the way in which people look at the cannabis plant. Sparking a new conversation amongst women, Foria seeks to empower women and grant the ability for women to have deeper and more open conversations about their sexual experiences.