{"id":56280,"date":"2022-11-29T19:00:06","date_gmt":"2022-11-29T19:00:06","guid":{"rendered":"https:\/\/merryjane.com\/weed-is-most-desired-for-its-scent-not-its-thc-potency-study-suggests\/"},"modified":"2022-11-29T19:00:06","modified_gmt":"2022-11-29T19:00:06","slug":"weed-is-most-desired-for-its-scent-not-its-thc-potency-study-suggests","status":"publish","type":"post","link":"https:\/\/merryjane.com\/news\/weed-is-most-desired-for-its-scent-not-its-thc-potency-study-suggests\/","title":{"rendered":"Weed Is Most Desired For Its Scent, Not Its THC Potency, Study Suggests"},"content":{"rendered":"<p>A new study indicates cannabis consumers <a href=\"https:\/\/merryjane.com\/culture\/what-are-terpenes-exactly\" target=\"_blank\" rel=\"noopener\">favor specific aromas<\/a> from cannabis over <a href=\"https:\/\/merryjane.com\/news\/what-is-thc-or-tetrahydrocannabinol-and-why-is-it-so-special\" target=\"_blank\" rel=\"noopener\">THC levels<\/a>.<\/p>\n<p>The study, published in the journal <em>Psychoactives<\/em>, was conducted by <a href=\"https:\/\/merryjane.com\/health\/what-is-endocannabinoid-deficiency-syndrome-and-how-does-weed-treat-it\" target=\"_blank\" rel=\"noopener\">Dr. Ethan Russo<\/a> and Jeremy Plumb, the science board members of True Terpenes. True Terpenes is a Oregon-based cannabis company which markets and sells <a href=\"https:\/\/merryjane.com\/culture\/what-are-terpenes-exactly\" target=\"_blank\" rel=\"noopener\">terpene extracts<\/a>.<\/p>\n<p>As for the study itself, its goal was \u201cto objectively identify features of cannabis that contribute to its appealing subjective effects,\u201d <a href=\"https:\/\/finance.yahoo.com\/news\/study-shows-aroma-not-thc-200000504.html\" rel=\"nofollow noopener\" target=\"_blank\">according<\/a> to a press release. Whose appealing subjective effects? Those of cannabis consumers.&nbsp;<\/p>\n<p>In this case, the study <a href=\"https:\/\/finance.yahoo.com\/news\/study-shows-aroma-not-thc-200000504.html\" rel=\"nofollow noopener\" target=\"_blank\">relied<\/a> on \u201cresponse data\u201d from 276 cannabis judges given several samples from 278 Oregon-grown strains from the 2019 and 2020 Cultivation Classic competitions. All cannabis strains were described as \u201ccraft cultivars\u201d that were organically grown.<\/p>\n<p><iframe loading=\"lazy\" allowfullscreen=\"true\" frameborder=\"0\" width=\"640\" height=\"430\" scrolling=\"no\" src=\"https:\/\/merryjane.com\/embed\/gallery\/some-weed-strains-smell-so-damn-good-they-were-made-into-perfume\/undefined\" ><\/iframe><\/p>\n<p>After compiling the data, the researchers determined that the most desirable trait for a \u201cquality\u201d cannabis experience was not the THC potency, or amount of THC contained in the bud. Rather, judges primarily scored the bud\u2019s aroma as its most appealing quality.<\/p>\n<p><a href=\"https:\/\/finance.yahoo.com\/news\/study-shows-aroma-not-thc-200000504.html\" rel=\"nofollow noopener\" target=\"_blank\">According<\/a> to the researchers, \u201cThe best way for a consumer to know whether they will enjoy smoking or vaping a particular flower is to smell it. THC potency was not identified by the study as an indicator of enjoyment.\u201d<\/p>\n<p>In other words, the licensed cannabis industry may be producing and marketing marijuana all wrong. Typically, pot shops highlight the buds\u2019 THC levels as their primary selling points. However, anecdotal evidence and some studies indicate THC alone is not the only contributing factor to weed\u2019s characteristic high. Other compounds in cannabis, such as terpenes, may influence whether a particular batch <a href=\"https:\/\/merryjane.com\/culture\/can-cannabis-terpenes-really-customize-or-direct-our-highs\" target=\"_blank\" rel=\"noopener\">causes effects such as sleepiness, calm, euphoria, or higher energy levels<\/a>.<\/p>\n<p><iframe loading=\"lazy\" allowfullscreen=\"true\" frameborder=\"0\" width=\"640\" height=\"430\" scrolling=\"no\" src=\"https:\/\/merryjane.com\/embed\/gallery\/teach-your-friends-about-weed-with-these-dank-weed-documentaries\/undefined\" ><\/iframe><\/p>\n<p>If terpenes significantly contribute to weed\u2019s high, that may explain why seasoned consumers seek out strains with specific scent profiles. Terpenes are responsible for making weed smell a certain way, such as like \u201cskunk\u201d or fruit.&nbsp;<\/p>\n<p>While the cannabis industry has historically focused on THC levels, the industry is evolving. Many pot shops now list terpenoid levels on their labels, especially for major terpenes such as <a href=\"https:\/\/merryjane.com\/culture\/wtf-is-myrcene-and-what-does-this-cannabis-terpene-do\" target=\"_blank\" rel=\"noopener\">myrcene<\/a>, <a href=\"https:\/\/merryjane.com\/culture\/what-is-pinene-and-what-does-this-cannabis-terpene-do\" target=\"_blank\" rel=\"noopener\">pinene<\/a>, and <a href=\"https:\/\/merryjane.com\/culture\/what-is-linalool-and-why-you-should-know-about-it\" target=\"_blank\" rel=\"noopener\">linalool<\/a>.&nbsp;<\/p>\n<p>But there\u2019s still room for improvement. Terpenes are finicky molecules, and they\u2019re incredibly volatile, meaning they evaporate from weed if not properly transported or stored. The terpene levels printed on a label are likely higher than the actual terpene levels in the bud when bought.&nbsp;<\/p>\n<p>Most pot shops store their cannabis in glass jars, <a href=\"https:\/\/merryjane.com\/culture\/weeds-waste-problem-the-perils-of-plastic-may-haunt-the-cannabis-industry\" target=\"_blank\" rel=\"noopener\">plastic bottles or bags<\/a> at room temperature.&nbsp;<\/p>\n<p>To preserve the buds\u2019 terpene, <a href=\"https:\/\/merryjane.com\/culture\/why-bho-dabs-are-both-delicious-and-safe-according-to-award-winning-scientists\" target=\"_blank\" rel=\"noopener\">cannabis ought to be stored in air-tight containers<\/a>. It should also be transported in cooled environments, and should be stored in cool environments once it reaches its destination.&nbsp;<\/p>\n<p><iframe loading=\"lazy\" allowfullscreen=\"true\" frameborder=\"0\" width=\"640\" height=\"430\" scrolling=\"no\" src=\"https:\/\/merryjane.com\/embed\/gallery\/heres-how-to-make-sure-your-weed-smell-never-lingers\/undefined\" ><\/iframe><\/p>\n<p>Unfortunately, all that cooling means cannabis companies will need to fork out additional costs for cooling technology and air-tight containers. Currently, the industry is struggling with high costs associated with licensing and regulatory fees, as well as <a href=\"https:\/\/merryjane.com\/news\/thc-vs-the-irs-how-the-cannabis-industry-gets-screwed-by-taxes\" target=\"_blank\" rel=\"noopener\">high federal taxes via IRS Code 280E<\/a>.<\/p>\n<p>And though aroma may be a major trait sought by cannabis connoisseurs, not every toker cares about aroma. Some tokers experience the same effect from weed regardless of strain or scent, and some just don&#8217;t care about any of its qualities, so long as they get tore up.<\/p>\n<p><em>Cover image <\/em><a href=\"https:\/\/www.pexels.com\/photo\/man-holding-and-smelling-rolled-weed-8140316\/\" rel=\"nofollow noopener\" target=\"_blank\"><em>via<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Although the study comes from a terpene company, let&#8217;s be honest here: We gauge dankness by a bud&#8217;s smell and appearance before it ever goes into a bowl.<\/p>\n","protected":false},"author":2,"featured_media":56281,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3036],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Weed Is Most Desired For Its Scent, Not Its THC Potency, Study Suggests - 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