{"id":46245,"date":"2019-07-02T14:42:32","date_gmt":"2019-07-02T14:42:32","guid":{"rendered":"https:\/\/merryjane.com\/facebook-backtracks-its-cbd-advertising-ban-but-only-for-infused-topicals\/"},"modified":"2019-07-02T14:42:32","modified_gmt":"2019-07-02T14:42:32","slug":"facebook-backtracks-its-cbd-advertising-ban-but-only-for-infused-topicals","status":"publish","type":"post","link":"https:\/\/merryjane.com\/news\/facebook-backtracks-its-cbd-advertising-ban-but-only-for-infused-topicals\/","title":{"rendered":"Facebook Backtracks Its CBD Advertising Ban, But Only for Infused Topicals"},"content":{"rendered":"

Facebook\u2019s notoriously strict anti-cannabis policy was recently relaxed, but only enough to allow advertisements for non-psychoactive hemp CBD products that can be applied topically. Ads for oral and inhalable forms of CBD remain banned.<\/p>\n

First reported by Digiday<\/em><\/u><\/a>, the updated marijuana rules on the world\u2019s largest social network will allow promotions for creams, patches, and lotions containing hemp-derived CBD, but will still ban all other advertisements for products containing CBD or THC, even if they are legal in certain states or by federal law<\/u><\/a>. In the past, Facebook has made it a point to ban or remove any ad containing anything close to marijuana, including CBD topicals.<\/p>\n

\u201cA lot of these companies are selling hemp-derived [CBD], and primarily they\u2019re selling creams, rubs, patches, but Facebook had been staying completely away from it,\u201d said Andrew Hemmingway, president of Toasted Collective, a cannabis-focused digital ad agency, to Digiday<\/em>.<\/p>\n

In a statement concerning the adjusted CBD advertising policy, a Facebook spokesperson said that the site\u2019s advertising regulations were focused on consumable CBD as opposed to topical CBD, and that the company has been quietly allowing ads for non-ingestible hemp products online for months.<\/p>\n

\u201cOur policy remains the same: We don\u2019t allow people to promote CBD or ingestible hemp on Facebook,\u201d the spokesperson said<\/u><\/a>. \u201cThe update to non-ingestible hemp was made months ago.\u201d<\/p>\n

But as Facebook\u2019s rules allow special CBD exceptions to its cannabis advertising ban, and even with artificial intelligence that Zuckerberg\u2019s company claims can distinguish bud from broccoli<\/u><\/a>, Facebook does not have the best track record for flagging and removing<\/u><\/a> only ads that breach their terms of service. And it is yet to be seen if the site\u2019s regulators will be able to successfully allow CBD topical ads while banning similar ingestible products. <\/p>\n

Follow Zach Harris on <\/em>Twitter<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The social media giant is being sued for its anti-cannabis rules, and with America\u2019s legal CBD market skyrocketing, Zuckerberg\u2019s network is relaxing a bit on hemp.<\/p>\n","protected":false},"author":2,"featured_media":46246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3036],"tags":[],"acf":[],"yoast_head":"\nFacebook Backtracks Its CBD Advertising Ban, But Only for Infused Topicals - Merry Jane<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/merryjane.com\/news\/facebook-backtracks-its-cbd-advertising-ban-but-only-for-infused-topicals\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook Backtracks Its CBD Advertising Ban, But Only for Infused Topicals - 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