{"id":44527,"date":"2019-02-15T16:46:34","date_gmt":"2019-02-15T16:46:34","guid":{"rendered":"https:\/\/merryjane.com\/california-women-purchased-twice-as-much-weed-in-2018-than-2017\/"},"modified":"2019-02-15T16:46:34","modified_gmt":"2019-02-15T16:46:34","slug":"california-women-purchased-twice-as-much-weed-in-2018-than-2017","status":"publish","type":"post","link":"https:\/\/merryjane.com\/news\/california-women-purchased-twice-as-much-weed-in-2018-than-2017\/","title":{"rendered":"California Women Purchased Twice as Much Weed in 2018 Than 2017"},"content":{"rendered":"<p>2018 was a banner year for legal weed. Canada set up the world\u2019s largest nationwide cannabis market; Massachusetts opened the first adult-use dispensaries on the East Coast; Michigan became the first state in the Midwest to go fully legal. And, of course, California opened the floodgates to recreational legalization in the country\u2019s most prolific pot-producing state.<\/p>\n<p>And with the year officially in the books, Golden State cannabis delivery app Eaze has now released their annual <a href=\"https:\/\/www.eaze.com\/article\/insights-2018-state-of-cannabis-report-marijuana-consumer-diversify\" rel=\"nofollow noopener\" target=\"_blank\"><u>State of Cannabis<\/u><\/a> report, highlighting an explosion of CBD products in the wellness sector, a boost in Baby Boomer purchases, and an incredible growth in women weed consumers.<\/p>\n<p>To compile their data, researchers at Eaze examined the sales data from over 450,000 cannabis delivery customers, as well as information from 4,000 customers who participated in an in-depth survey.<\/p>\n<p>According to the report, the total number of women cannabis consumers grew 92% in a year-over-year comparison to 2017, with women now occupying 38% of Eaze\u2019s market. If annual increases keep up over the next few years, Eaze predicts that \u201cwe will see equal gender representation among cannabis consumers by 2022.\u201d<\/p>\n<p>Broken down by generation, the West Coast delivery giant found that Baby Boomers upped their cannabis consumption rate by 25% in 2018, with an overall 140% spike in new users, thanks in most part to the Golden State\u2019s big shift from medical to adult-use legalization.&nbsp;<\/p>\n<p>In addition to new buyers trying legal THC for the first time, the nationwide spike in CBD sales carried over to California\u2019s legal market, with nearly 5% of Eaze users firing up the app to purchase non-psychoactive cannabidiol. And putting a neat bow around the new round of statistics, Eaze reported that 21% of consumers making CBD purchases were female Baby Boomers.<\/p>\n<p>&#8220;We see a strong majority of women are using cannabis for wellness reasons like personal care and improved sleep,&#8221; Peter Gigante, head of policy research at Eaze, told <a href=\"https:\/\/www.greenentrepreneur.com\/article\/328065\" rel=\"nofollow noopener\" target=\"_blank\"><u><em>Green Entrepreneur<\/em><\/u><\/a>.<\/p>\n<p>2018\u2019s sales data should come as no surprise to anyone who has been tracking the green rush. According to a <a href=\"https:\/\/merryjane.com\/news\/women-founded-or-own-one-quarter-of-all-legal-weed-businesses\" rel=\"nofollow noopener\" target=\"_blank\"><u>2017 survey from <\/u><u><em>Marijuana Business Daily<\/em><\/u><\/a>, 25% of cannabis industry executives and business owners were women, more than 5% higher than the national average.<\/p>\n<p><em>Follow Zach Harris on <\/em><a href=\"https:\/\/twitter.com\/10000youtubes\" rel=\"nofollow noopener\" target=\"_blank\"><u><em>Twitter<\/em><\/u><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cannabis delivery app Eaze is back with another annual report on pot sales, including data highlighting the statewide CBD craze and a massive increase in female customers.<\/p>\n","protected":false},"author":2,"featured_media":44528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3036],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - 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