While sneakerheads and comic collectors are a dime a dozen, it’s not very often that you come across a person who collects things of the weed variety. But, we found just that sort of person in Brian Procell, an avid collector of many (many) things. He is the owner of Procell, located in New York’s Lower East Side, which he opened in December 2012.

Procell collects numerous items, from vintage designer tees (check out his Gucci shirts from the 80s) to classic caps, and the boutique has attracted customers such as Tyler the Creator, Frank Ocean, and Rihanna. 

Brian is a historian as much as he’s a collector. So, come with us as we go through Procell’s vintage collection of weed tees and discuss how fashion and marijuana go hand-in-hand.