To mark the launch of his weed brand in Florida, Wiz Khalifa is appearing, in person, at three Trulieve medical cannabis dispensaries on Saturday, Oct. 1.
"I've always been driven to create art and products that change people's perceptions or offer different experiences, so to me Khalifa Kush is a big part of that," Khalifa said in a press release. "Trulieve is the perfect partner for us because of its commitment to providing the highest quality products and best possible patient experiences."
According to the itinerary, the “Black and Yellow” rapper will visit the following locations in person to meet with fans and patients alike.
1:00 p.m. @ Coral Springs – 10404 W Atlantic Blvd.
2:30 p.m. @ Hollywood – 2908 Hollywood Blvd.
4:00 p.m. @ North Miami Beach – 15100 Biscayne Blvd.
Of course, to live young, wild, and free, Khalifa won’t just be hitting up these spots to shake hands and take photos. These will be full-on party events, with live DJs, branded merch, afterparty ticket giveaways, and meet-and-greet opportunities with the indica icon himself.
"Trulieve is honored to have the iconic Wiz Khalifa as an exclusive partner in Florida to curate and promote his unique product line," said Kim Rivers, CEO of Trulieve. "As an artist, he has such a strong vision of how he wants to express himself. Together, we've created a line of products that offer best-in-class cannabis to Florida patients and represent the passion and creativity that Wiz Khalifa is known for."
Trulieve plans to release Khalifa Kush at additional locations across Florida over the coming months. The brand is already available at Trulieve locations in Arizona, where the company is based (AF).
This won’t be Khalifa’s first outing into the legal weed industry, either. In 2019, he launched his own premium brand of concentrated cannabis oils in Canada. He also owns a weed-themed restaurant in Houston, though since it’s in Texas, it doesn’t actually serve anything infused with THC.
Khalifa stands as one of the most legendary cannabis-centric rappers to help bring marijuana into the mainstream. Fellow artists such as Method Man, Cypress Hill, Jay-Z, Vic Mensa, Ice-T, and, of course, Snoop Dogg, all own, operate, or otherwise fuck with their licensed cannabis businesses, too.
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