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NASCAR-Banned Cannabis Company Sponsor Back On the Track

Bobby Earnhardt, grandson of hall-of-fame racer Dale Earnhardt, finished 25th at the Pocono Raceway with a Veedverks logo emblazoned proudly on his car.

by Zach Harris

Cannabis made waves in NASCAR last month when race car driver Carl Long was forced to remove an advertisement for Colorado-based cannabis vaporizer company Veedverks from the hood of his car. The incident prompted discussion about cannabis in sports, the differences between alcohol and marijuana advertising, and a host of other related issues, but now, only a month following the issue, another driver has added the Veedverks logo to his stock car, and this time with no repercussions.

According to the Fresh Toast, Bobby Earnhardt, the grandson of racing legend Dale Earnhardt and the nephew of his son Dale Jr., added a Veedverks sponsorship for his first race in the ARCA Racing Series, a minor league stock car league. Earnhardt finished 25th in this weekend’s event at the Poconos Raceway, and was allowed to keep the cannabis company sponsorship throughout.

It’s not like Earnhardt or Veedverks were trying to sneak the partnership by race officials either, with both groups posting about the sponsorship on social media before the race. Veedverks even took a shot at NASCAR’s harsh advertising rules.



Last weekend’s race was Bobby Earnhardt’s first dive into the world of ARCA stock racing, but with the most famous name in NASCAR on his license, we’re guessing this isn’t the last we hear of the younger Earnhardt, or his cannabis company sponsor.


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Zach Harris is a writer based in Philadelphia whose work has appeared on Noisey, First We Feast, and Jenkem Magazine. You can find him on Twitter @10000youtubes complaining about NBA referees.



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