Photo via U.S. Air Force
When the Philadelphia Eagles and New England Patriots take the field to decide the NFL’s 52nd Super Bowl this weekend, tens of millions of Americans will be glued to the TV, watching Tom Brady, Nick Foles, and enough beer commercials to turn the strictest of teetotallers. But as the alcohol industry preps for one of its biggest days, football fans around the country are ditching brew for bud, turning the NFL’s season finale into one of the cannabis industry’s most successful sales weekends.
"Cannabis sales leaped 40% last year on the Saturday before the big game and this year could rise even higher thanks to California's recent legalization of recreational marijuana, according to Green Bits." https://t.co/WycW5Jlrup— Green Bits (@greenbits) February 2, 2018
According to a new report from USA Today and cannabis data analysts at California’s Green Bits, dispensaries across the legal landscape see huge sales increases over Super Bowl weekend, with last year’s stats showing a 40% jump in total sales on the Saturday before the big game.
“The Super Bowl is like any other large social event: people getting together,” Green Bits CEO Ben Curren told USA Today. “Whenever there’s a large social event, we see an uptick in purchases.”
To boost those purchases even more, pot shops often offer Super Bowl-themed sales or discounts. This year, pot shops in Arizona, California, Washington and more will help fans enjoy the game on the cheap, even with no teams from the West Coast playing in this year’s championship. After all, you don’t need a horse in the race to enjoy copious amounts of weed and munchies, especially if they’re combined into one treat.
"Edibles go really well for Super Bowl,” said Caitlyn Finger, purchasing manager at Green Leaf dispensary in Spokane, Washington to local CBS affiliate KREM. “Everyone wants to snack throughout the day and we have a crazy amount of options. Chocolates usually do really well but we have salt and sugar and cannabis water now so people can make their own infused meals. So, we'll expect huge influx of those edibles."
Pre-Super Bowl party tomorrow, from 12:pm to 10:pm at All Greens Dispensary, Free food and drinks, live music, smoke shop giveaways, swag, multiple MMJ certs will be given away. Bring a friend or two, and get started for a Super Saturday, Super Bowl event weekend. pic.twitter.com/CsplBpMsQd— allgreensdispensary (@allgreensaz1) February 2, 2018
In New England, weed is legal in both Massachusetts, Maine and, as of last week, Vermont, but unfortunately, none of those states have started adult-use sales yet, leaving Patriots fans to shop at medical dispensaries or the black market for their game day bud.
A few hours down Interstate 95 in Philadelphia, residents are getting ready to welcome medical cannabis sales later this month, but trees for this weekend’s celebration will have to be obtained illegally.
But judging from the Eagles’ win in the NFC conference championship, and the city-wide celebration it sparked two weeks ago, we’re guessing Philly cops will have more pressing calls to attend to — if they’re not already hitting blunts with the hometown crowd, that is.
things that have happened in philly in the past 24 hrs:— Andy ✨ (@A_Gorel) January 23, 2018
- a man attacked a police horse
- someone drove a dune buggy up the rocky steps
- a "fuck tom brady" chant started on live tv
- a cop smoked weed in the middle of a mosh pit
- a dude ran into a pole and got hit by the subway