Cannabis Consumers Live Happier Lives, Study Suggests
BDS Analytics accumulated data from Colorado and California and found that stoners are also more likely to earn more money and enjoy outdoor activities.
Published on June 9, 2017

It’s definitely no secret that marijuana users like to have a good time, but a new report about the habits of cannabis consumers claims that stoners are some of America’s most well-adjusted adults, with higher rates of happiness and financial success.

According to Marijuana Industry News, the first of its kind report comes from BDS Analytics, a Colorado-based cannabis market research firm that looked at marijuana users’ quality of life, marijuana acceptors (people who don’t use cannabis but might consider it) and marijuana rejectors (people who don’t use cannabis and wouldn’t consider it).

In their first release of qualitative data, BDS looked at cannabis users in California and Colorado and came back with some telling statistics about the unspoken benefits of weed.

Related: Celebrities You Probably Didn't Know Smoke Pot

“Cannabis consumers are far removed from the caricatures historically used to describe them,” Linda Gilbert, head of the consumer research division at BDS Analytics, said in a press release. “In fact, positive lifestyle indicators like volunteering, socializing, satisfaction with life and enjoyment of exercise and the outdoors are highest among cannabis consumers, at least in Colorado and California.”

According to data from BDS, California’s cannabis consumers make more than $10,000/year more than their abstaining counterpoints and are almost twice as likely to have master’s degree. In Colorado, half of cannabis users say they are more satisfied with their lives today than a year ago, compared to only 40% of acceptors and rejectors.

Potheads aren’t only happy at work, they’re also far more likely to spend their time hiking, camping or enjoying the beach. In California 57% of cannabis users say they enjoy outdoor recreation while only 26% of rejectors say they like fun in the sun. Colorado stoners have a similar propensity to get out of the house, with 50% of cannabis users saying they enjoy the outdoors compared to 36% of rejectors.

BDS is already conducting follow-up research in Oregon and Washington State to see if the trends carry-over to more of the country’s legal weed hotspots. We’re guessing the data will stay pretty consistent across the country, after all, even talking about bud brings our happiness levels up a few notches.

Zach Harris
Zach Harris is a writer based in Philadelphia whose work has appeared on Noisey, First We Feast, and Jenkem Magazine. You can find him on Twitter @10000youtubes complaining about NBA referees.
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