California Cannabis Consumer Survey Shatters Pot User Stereotypes
A new study by medical marijuana delivery service Eaze provides unexpected insight into who the modern cannabis user is.
Published on June 28, 2017

With cannabis legalization slowly spreading throughout the United States, the notion that every pot user can be chalked up as a stereotypical stoner is starting to dissipate. However, despite the fact that the laws have become more welcoming to the marijuana community, many people still see the plant through a stigmatized lens. 

California medical cannabis delivery company Eaze recently set out to disprove these long held prejudices and show that cannabis users come from a variety of backgrounds, professions, and lifestyles. The startup conducted a study on the modern marijuana user, sending out a 32 question survey to more than 10,000 cannabis consumers in California.

The report contains surprising results, particularly when it comes to gender, education levels, and professional backgrounds. For starters, the survey showed that 59% of women who use cannabis do so on a daily basis, compared to 57% of men who responded. The study also showed that 51% of cannabis consumers have a college or postdoctorate degree, a significantly higher figure than the overall state average of 39%.

Eaze also found that the California tech industry is a hotbed for marijuana use, as 19% of respondents indicated that they work in tech. 49% of participants have a household income of $75,000 or more, and 16% claimed to rake in $100,000-$149,999. These findings effectively shatter the illusion that cannabis consumers are burnt out and unsuccessful stoners.

The study also collected some interesting information regarding cannabis use among parents. According to the report, parents were 50% more likely to replace drinking with cannabis compared to non-parents. On the other hand, only 27% of the respondents claimed to be married or in a domestic partnership, while a vast majority of users reported as being single or never married.

Eaze also shared details on the spending habits of consumers, finding that the average marijuana user spends more on cannabis per year than personal care products, alcohol, and cigarettes combined. According to the data, the average user spending an annual amount of $1,704 on cannabis products.

There’s a wide range of interesting information packed into this study, all of which shows that cannabis legalization has benefited people from all walks of life. This isn’t the first time that the delivery company has utilized its expansive customer base to dig up interesting data. Back in February, Eaze released insight into the buying habits of California’s medical marijuana patients.

If you’re interested in learning more about their most recent findings, you can check out the comprehensive report here.  

Tyler Koslow
Tyler Koslow is a Brooklyn-based freelance writer with an intensive focus on technology, music, pop culture, and of course, cannabis and its impending legalization.
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