We seem to have entered the point in Ty Dolla $ign’s album cycle during which Atlantic Records withhold an official release date until they throw a few big-ticket singles at the wall in hopes of one sticking. Last time around, the phenomenal Free TC was delayed for months, seeing two lead singles (the DJ Dahi and Diplo-produced “Stand For” and the Tinashe and Charli XCX-featuring “Drop That Kitty”) die on the vine before the Future and Rae Sremmurd-assisted “Blasé” finally hit the Hot 100.
With the hotly-anticipated Beach House 3 (somewhere) down the pipeline, Ty snagged Lil Wayne and The-Dream for “Love U Better” back in July, and with that track hitting #39 on the Rhythmic chart but failing to reach the Hot 100, it looks like Atlantic has gone back to the drawing board. This new crossover attempt banks on features from Damian Marley and Skrillex, who contribute to the sunny, reggae-lite “So Am I.”
As he does on all of the aforementioned singles, Ty shows that he’s more than capable of jumping through whatever hoop the suits currently think will yield paydirt. His throaty voice cuts through the song’s groove like a hot knife through butter, and from the sound of it, you’d think he’s been doing Jamaican-inflected pop his entire life. It’s also cool to see him actually working with Skrillex, as Ty once jacked a synth line from the producer in one of his best songs. The overall result of “So Am I” is best summed up by the song’s top comment on YouTube, “This shit is for smoke weed.”
Will “So Am I” be the hit that Beach House 3 needs to get its release date expedited? Based on Ty’s track record, it probably won’t. After all, “Blasé” only peaked at #63. But considering Ty’s track record as a featured artist this year-- Zara Larsson’s “So Good” charted in 17 countries; Jason Derulo’s “Swalla” charted in 37; 2 Chainz’s “It’s a Vibe” hit #44 on the Hot 100; Meek Mill’s “Whatever You Need” hit #51-- he’s done more than enough to deserve a release on his own terms. Who knows if “Love U Better” or “So Am I” will be on it, but Beach House 3 is on its way… eventually.