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Kendrick Lamar's Latest Reebok Collab Focuses on Gang Neutrality

Adrian Nuñez
Jun 28, 2016
Kendrick Lamar's Latest Reebok Collab Focuses on Gang Neutrality
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Kendrick sends a message with his latest Reebok Classic.

Kendrick Lamar is set to release his second collaborative shoe with Reebok. The Compton rapper uses his music and creative endeavors to shed light on issues in our culture today. Look no further than his latest take on the iconic Classic silhouette. Working with designer Ian Paley, Lamar chose to deconstruct the sneakers in order to emphasize gang neutrality.
 

A middle seam separates each suede sneaker, the left of red and the right of blue to represent the bloods and crips respectively. The kicks feature deconstructed Reebok branding throughout. Lamar also views the sneakers as a symbol for what his responsibility is as a rapper from Compton. He could easily succumb to the fame, but he chooses to be an advocate for his community and for citizens of the world. And using sneakers to get a message across is something we can all get behind.

The Kendrick Lamar x Reebok Classic Leather is slated for a July 1 release date courtesy of Reebok’s online shop.




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Kendrick Lamar's Latest Reebok Collab Focuses on Gang Neutrality

Adrian Nuñez
Jun 28, 2016
Share this article!
Kendrick Lamar's Latest Reebok Collab Focuses on Gang Neutrality
Share this article!

Kendrick sends a message with his latest Reebok Classic.

Kendrick Lamar is set to release his second collaborative shoe with Reebok. The Compton rapper uses his music and creative endeavors to shed light on issues in our culture today. Look no further than his latest take on the iconic Classic silhouette. Working with designer Ian Paley, Lamar chose to deconstruct the sneakers in order to emphasize gang neutrality.
 

A middle seam separates each suede sneaker, the left of red and the right of blue to represent the bloods and crips respectively. The kicks feature deconstructed Reebok branding throughout. Lamar also views the sneakers as a symbol for what his responsibility is as a rapper from Compton. He could easily succumb to the fame, but he chooses to be an advocate for his community and for citizens of the world. And using sneakers to get a message across is something we can all get behind.

The Kendrick Lamar x Reebok Classic Leather is slated for a July 1 release date courtesy of Reebok’s online shop.




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