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Kanye West Teams Up with Balmain for "Wolves" Video

The TLOP track serves as the video for the label’s latest campaign.

by Adrian Nuñez

Not only is Kanye West the star of Balmain’s Fall/Winter 2016 campaign, but now he has collaborated with the historic fashion house on his video for “Wolves”. The standout cut from The Life of Pablo gets a luxe black-and-white visual, which doubles as the video for Balmain’s campaign. Creative Director Olivier Rouseting was so moved by “Wolves” when it was first introduced at Yeezy’s Season 3 presentation in Madison Square Garden that he called up 'Ye and asked to use it for the campaign. The result is a beautiful video filled with glitzy fashion and stars like Yeezy, Kim Kardashian, Vic Mensa, and a load of supermodels.

Check out the video for “Wolves” below.


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Adrian Nuñez is a writer from New Jersey who has contributed work on the topics of music, fashion, and general dope shit for publications like Mass Appeal, Esquire, and Sole Collector.



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