Kanye West Teams Up with Balmain for "Wolves" Video

Kanye West Teams Up with Balmain for "Wolves" Video

by Adrian Nuñez
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MUSIC
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The TLOP track serves as the video for the label’s latest campaign.

Not only is Kanye West the star of Balmain’s Fall/Winter 2016 campaign, but now he has collaborated with the historic fashion house on his video for “Wolves”. The standout cut from The Life of Pablo gets a luxe black-and-white visual, which doubles as the video for Balmain’s campaign. Creative Director Olivier Rouseting was so moved by “Wolves” when it was first introduced at Yeezy’s Season 3 presentation in Madison Square Garden that he called up 'Ye and asked to use it for the campaign. The result is a beautiful video filled with glitzy fashion and stars like Yeezy, Kim Kardashian, Vic Mensa, and a load of supermodels.

Check out the video for “Wolves” below.


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Adrian Nuñez is a writer from New Jersey who has contributed work on the topics of music, fashion, and general dope shit for publications like Mass Appeal, Esquire, and Sole Collector.


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