As cannabis goes mainstream, its advertising is following suit—showing up on billboards, social media, and even in digital spaces where young eyes can easily see it. But a growing number of experts are raising the alarm: Are these ads normalizing weed for kids?
Cannabis Marketing Is Everywhere—And That’s a Problem
Cannabis brands have gotten savvy with their marketing. They use bright colors, catchy slogans, and influencer partnerships, much like alcohol and tobacco brands did before tighter regulations kicked in. The difference? Cannabis laws are still in flux, and oversight varies wildly from state to state. That means some kids are getting exposed to marijuana ads way more than regulators ever intended.
A Fine Line Between Normalization and Regulation
Supporters argue that cannabis should be treated like alcohol—adults should be able to make informed choices, and brands should have the right to advertise. But health experts caution that increased exposure could lead to early interest and experimentation among teens, especially when marketing makes weed seem fun and harmless.
What Can Be Done?
Some states have already cracked down. California, for example, limits cannabis ads in places where minors make up more than 30% of the audience. But others have looser rules, allowing brands to push the limits on social media and online platforms. Federal regulations could eventually step in, but for now, it’s a patchwork system that leaves a lot of room for debate.
