It's been an exciting week in celebrities and cannabis. Just yesterday, Snoop Dogg announced his decision to partner with FunkSac, an Ohio-based company that is rapidly becoming a business-to-watch in the cannabis industry. Today, a name that is arguably the hottest name in radio and pop music today has aligned himself with luxury vaporizer brand PAX.
The Weeknd, born Abel Tesfaye, has unveiled The Madness Tour Limited Edition PAX 2, a sleek black product with The Weeknd's signature XO logo emblazoned on the front. PAX is also an official co-sponsor of his The Madness Fall tour through North America that is currently ongoing, and the limited edition product will be sold at each tour's merchandise booths. The Weeknd's vaporizer will be sold for $324.99 and is also available online here.
"Abel is arguably the most relevant musician today. He has a strong appreciation for design, so we thought it was a great fit to extend his aesthetic perspective to the PAX device," PAX Chief Marketing Officer Richard Mumby told Billboard.
This collaboration marks PAX's first major partnership with a musician, but Mumby went on to explain that it absolutely will not be the last. He hopes that eventually, his product will joint he ranks of high-end liquors, technology and fashion brands as a product for celebrities to endorse.