Talking with the SuicideGirls About Their New "Diet" Weed Brand - Culture | MERRY JANE
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Talking with the SuicideGirls About Their New "Diet" Weed Brand

"I like to be able to smoke without waking up the next morning in a bed full of Taco Bell wrappers reminding me of last night’s bad decisions."

by Avital Norman Nathman

All images courtesy of the SuicideGirls

Apparently "diet weed" is a hot trend in cannabis these days — “diet” meaning particular strains that do not give you the munchies and potentially even curb your appetite. (Worth noting: cannabis is already "diet" in the sense that you don't gain any calories when smoking/vaping, or even eating straight up cannabis!). So maybe it shouldn’t come as a surprise that when the SuicideGirls — a community of alternative pinup-style women who enjoy showing off their bodies in various states of undress — decided to create their own line of cannabis, one of the strains would be "diet."

The SuicideGirls’ new brand is called the Chill Hustle Zero line, and it features three strains that each provide a unique experience. Chill, as one could guess, is indica-dominant, while Hustle is sativa dominant. Zero is their hybrid strain with THCV, a compound found in some varieties of the plant that has been noted to suppress hunger. The flower is sourced from Lowell Farm in Santa Barbara, which uses 100 percent organic fertilizer and is pesticide free. To learn more about the SuicideGirls's plunge into the pot marketplace, as well the pros and cons of a strain that curbs your appetite, MERRY JANE spoke with SuicideGirl Milloux Suicide, a cannabis enthusiast with a massive online following.

MERRY JANE: Why did the SuicideGirls decide to start a cannabis branch of their brand?
Milloux Suicide: Durban Poison was a really popular cannabis strain many of the SuicideGirls were [using]. We loved it because our appetites weren't out of control after smoking, and we thought it was something we should bring to the cannabis community. We decided to create a discreet way of consuming [active compound] THCV, which was the beginning of our cannabis vape cartridge line, Chill Hustle Zero.

How was the strain chosen? Did you have a say in what types of cannabis you were going to sell?
We built the product line in-house, but we work with a group of qualified trusted growers like Lowell Farms that are in our network of cultivation partners. We chose Durban Poison because of the THCV appetite suppressant, which became our Zero cartridge. The Chill blend contains indica strains that promote relaxation and the Hustle blend has sativa strains that boost energy and inspire creativity.

Why did you choose to create a "diet" strain? Have you found that everyone is impacted by it the same way?
We created Zero because we wanted to get high and not overeat, which was the initial idea that led us to create the line of cartridges. I haven't seen any other weed touting appetite suppressant effects. I love getting high, but I am also really into my health and fitness. I like to be able to smoke without waking up the next morning in a bed full of Taco Bell wrappers reminding me of last night’s bad decisions.

Do you think the term "diet" has a stigma attached to it?
I don't think we [exclusively] call it diet. I think we say it helps suppress your appetite, I don't think that's negative or positive, it's just an effect like focus or bliss or calmness.

For those who prefer strains that do give you the munchies, do you have any tips for healthy stoner snacks?
We love almonds, seaweed, and fresh fruit and veggies!

For a long time, women in the cannabis community tended to be either pushed to the side or used in a "booth babe" style to sell cannabis via sex. As more and more roles have been opening up to women in the legal industry, how do you find SuicideGirls (and your brand) fitting in?
SuicideGirls have always been about female empowerment, and our sex positive philosophy lends itself to our endeavors in cannabis. We believe a woman can be anything she wants, from an entrepreneur to an artist to anything in between. SuicideGirls are creating this brand from scratch in the cannabis space. We wouldn't make products that we wouldn't use ourselves. I think the love and passion we put into Chill Hustle Zero is evident from the packaging to the final puff.

Who is the ideal consumer for the new SuicideGirls cannabis brand?
Anyone who is looking for a more discreet way to consume cannabis. Our cannabis line isn't just for people who identify with SuicideGirls, but men or women who want high quality cannabis oil at a great price.

For more information, visit the Chill Hustle Zero website here.


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Avital Norman Nathman is a freelance writer and professional feminist killjoy. Her work has been featured in Bitch Magazine, Cosmopolitan, The New York Times, The Frisky, SheKnows, CNN, and more. Follow her on Twitter @TheMamafesto



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