Nothing is more personal to us than our recreational habits. For brands catering to cannabis customers, that connection between a trusted purveyor and a satisfied customer is priceless. Far too many brands in this space aren’t taking advantage of opportunities to solidify brand trust. Some merch can help with that. Of course, not just any product you slap a label on will do. Brands in the cannabis space need to focus on personalized collectibles that their customers will actually want to use or display. Let’s talk about how to elevate your brand with personalized smoking accessories using two options that go the furthest.

Custom Rolling Tray

A branded custom rolling tray is a thoughtful piece of merch because it’s something that most cannabis enthusiasts use routinely. There’s a certain prestige that comes with having a nice rolling tray that’s “pretty” enough to keep out when company is over. For cannabis brands, a rolling tray is also a nice piece of blank real estate that’s just waiting for a logo or brand name. Think of the power of having customers make an association with your brand every time they roll. Your name is the one that’s going to be nested into their subconscious when they think of the cannabis experience.

Tips for Having a Rolling Tray Created

Don’t hold back when it comes to quality. This is a piece of merch that a customer can keep for a long time if it’s a high-quality, durable piece. However, you also have to make them want to hold on to it by making it attractive enough that they can feel proud and prestigious when they use it. Some options for making your custom rolling tray stand out include:

  • Miniature rolling trays that can be taken on the go!
  • Artisan-look wood or bamboo rolling trays.
  • High-quality ceramic rolling trays.
  • LED rolling trays.
  • Eco-friendly, biodegradable rolling trays.
  • Rolling trays with magnetic lids.

The point here is to balance novelty with practicality. A branded rolling tray should be something that makes customers excited when they see it. However, it’s not intended to just be a shiny toy that customers feel compelled to toss once the novelty has worn off.

Custom Ashtrays

Focusing on custom ashtrays is a slick move for brands because the truth is that you don’t see these must-have accessories for cannabis users on the shelves at many places these days. Customers feel like they’re stuck between paying a ton for hand-whittled ashtrays from artists or buying generic-looking ashtrays from a big online retailer. For brands, a branded ashtray is a practical and inexpensive merch option.

While it’s easy to get your logo on branded ashtrays for a very low price per unit, it’s still important to prioritize quality. Do prioritize an anodized aluminum finish for a high-end, cigar-room vibe. A good ashtray should also have a silicone-padded back for safety. When ordering custom ashtrays, brands can use laser-print customization options to get their names or logos featured right in the center of the tray for maximum visibility with each flick.

The Bottom Line

Don’t make customers settle for junk. When designing custom rolling trays, custom ashtrays, and other types of branded merchandise, the goal isn’t just to get your name slapped on the cheapest thing you can find. Building brand value comes down to providing quality products that just happen to have your logo on them.