Kanye West has built an indelible relationship with French fashion house Balmain. The multi-hyphenate and his Kardashian clan has been seen sporting custom pieces from the label time and again. His latest venture with Balmain will see Yeezy starring in the brand’s Fall/Winter 2016 Campaign alongside supermodel Joan Smalls. In the ad, West wears the same custom jacket he was seen sporting at this year’s Met Gala. As their relationship continues to grow, here’s to hoping that a Balmain x Yeezy collab is in the works.