A$AP Rocky Becomes the Face of Dior in Latest Campaign

A$AP Rocky has deep ties to the industry of fashion which span far beyond his rap lyrics. To his credit, Flacko has collaborated with the likes of adidas, Guess Originals, and most recently menswear designer J.W. Anderson. With a resume like that, it’s easy to forget that the rapper, actor, and designer also models.

Easily his biggest modeling gig to date, A$AP Rocky has been chosen as the leading face of Dior’s latest Fall/Winter 2016 campaign. The A$AP Mob commander-in-chief can be seen sporting some of the French luxury house’s latest threads, including a vibrant red trench coat and a pair of striking sunglasses. Rocky is one of four creatives chosen for the campaign, which also features director Larry Clark, actor Rod Paradot, and model Dylan Roques.

On the brand’s reason for choosing Rocky to lead the campaign, Dior said the artist “embodies the empowered masculinity of today’s urban dandy.”