10 Ways to Celebrate 420
How to celebrate the highest of holidays.
Published on April 15, 2016

1. Take a hike

April 20 isn’t just a celebration of all things cannabis, it’s also a full-on Spring-time in the Northern Hemisphere celebration. Grab a sack of Northern Lights, pack a vape for later, roll a dutchie and head for the hills. Just remember to head back before sundown or else you’re camping out. Star-gazing into the cosmos isn’t a bad way to close out the day either.

2. Bowl

These days, is there anything more profoundly American than cannabis? Baseball’s quickly losing ground as the all-American sport. Be ‘The Dude’— roll a jay, slug back a few White Russians and spin some 10 pin. Strikes and gutters, ups and downs...whatever you do, don’t let your toe slip over the line.

3. Find a festival

4/20 may officially be the beginning of festival season. I don’t know if that’s documented somewhere, but it should be. Look in the local paper, guaranteed there’s a band or twenty performing in a park near you, reggae most likely.

4. Abstain

In the name of hipster-irony, of course.

5. Travel to a weed-state

Oregon, Washington, Colorado - marijuana is legal in these places. Buy it ‘kid in a candy-shop’ style (for anyone over 21). Hit the ground skankin, and head-out on a dispensary tour. Some of them have $20 eighths and infused lemonades. Inquire about concentrates and edibles, too!

6. Bake a cake

4/20 is essentially a big birthday party for weed so bake a cake—a ganja-infused masterpiece with plenty of canna-butter and whipped frosting. Make it in the shape of a gigantic pot leaf. Have fun with green food coloring. Instead of candles, layer it with joints — four, twenty, or four-hundred and twenty of them. You decide, but maybe keep an extinguisher nearby in case of an emergency.

7. Immerse yourself in cannabis knowledge

Feed your brain. Books like Cannabis Evolution and Ethnobotany, Cannabis Pharmacy, and The Cannabis Health Index are all great resources for learning the ins and outs of humans’ ancient history with this magical plant. As we know it today, our relationship with cannabis is more than 12,000 years strong. This plant is way more than stoner fodder.

8. Travel the Hindu Kush

It’s said that psychoactive forms of cannabis originated in the Hindu Kush region, a mountain range flanking Afghanistan and Pakistan. What better way to celebrate weed’s birthday than a trip to the promise land?

9. Netflix and Chill

Friday? Half-Baked? Dazed and Confused. PCU. Cheech and Chong. The Big Lebowski. The Doors. Super High Me. Pineapple Express. Fear and Loathing in Las Vegas. Weeds. The list goes on for days. Call in sick, call it a religious observance, do what you gotta do, but post up on the couch with some Grape Ape and a ‘friend’ and watch some stoner flix.

10. Organize

Not your closet, with people. The origin of 4:20 is linked to a group of people in San Rafael, California, circa 1971 who used 4:20 as their meeting time to organize a search for a nearby abandoned cannabis crop they wanted to gank.

Since, 4/20 has become a day of cannabis activism and celebration in places like San Francisco, Boulder and Berkeley. With nearly half the United States enabling medical marijuana and even more decriminalizing small amounts to full on legalization, cannabis culture is spreading. Keep it moving through your great efforts and support of this amazing plant, and there’ll be even more to puff, puff, pass around.

Zoe Wilder
Zoe Wilder is a media relations professional and business consultant orbiting cannabis, tech, wellness, music, art, wine and spirits. For 17 years, Zoe has worked with hundreds of clients across a variety of industries to develop and execute inventive promotional content and campaigns that capture the attention of tastemakers and influencers from around the globe.
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