We all know that alcohol and marijuana have faced somewhat similar fights in order to overcome prohibition in America. But while they have that in common, their comparable journeys are about to diverge in a new, more complicated way.
The alcohol industry has enjoyed a boom ever since its prohibition came to an end in 1933, and while the cannabis industry has made progress in recent years, it still has a long way to go when it comes to generating the revenue that your favorite beer and liquor companies enjoy today.
However, the gap is closer than it's ever been before, and that’s getting the major players in the alcohol industry very worried that they are going have to compete for your attention and dollars—and we’re talking about a lot of dollars. If you don't believe us, this is so threatening to the alcohol industry that they’re actively funding anti-marijuana efforts.
But don’t fret just yet, because you, the consumer, will be the real winner when these two industries finally collide on a level playing field. MERRY JANE News takes a look at what the coming years will look like as the juggernauts prepare to potentially battle each other.