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Super Bowl Sunday Is Becoming One of the Cannabis Industry’s Biggest Holidays

With the NFL’s season finale only a few days away, fans across the country are stocking up on pot, whether their local team is playing or not.

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Photo via U.S. Air Force

When the Philadelphia Eagles and New England Patriots take the field to decide the NFL’s 52nd Super Bowl this weekend, tens of millions of Americans will be glued to the TV, watching Tom Brady, Nick Foles, and enough beer commercials to turn the strictest of teetotallers. But as the alcohol industry preps for one of its biggest days, football fans around the country are ditching brew for bud, turning the NFL’s season finale into one of the cannabis industry’s most successful sales weekends.

According to a new report from USA Today and cannabis data analysts at California’s Green Bits, dispensaries across the legal landscape see huge sales increases over Super Bowl weekend, with last year’s stats showing a 40% jump in total sales on the Saturday before the big game.

“The Super Bowl is like any other large social event: people getting together,” Green Bits CEO Ben Curren told USA Today. “Whenever there’s a large social event, we see an uptick in purchases.”

To boost those purchases even more, pot shops often offer Super Bowl-themed sales or discounts. This year, pot shops in Arizona, California, Washington and more will help fans enjoy the game on the cheap, even with no teams from the West Coast playing in this year’s championship. After all, you don’t need a horse in the race to enjoy copious amounts of weed and munchies, especially if they’re combined into one treat.

"Edibles go really well for Super Bowl,” said Caitlyn Finger, purchasing manager at Green Leaf dispensary in Spokane, Washington to local CBS affiliate KREM. “Everyone wants to snack throughout the day and we have a crazy amount of options. Chocolates usually do really well but we have salt and sugar and cannabis water now so people can make their own infused meals. So, we'll expect huge influx of those edibles."

In New England, weed is legal in both Massachusetts, Maine and, as of last week, Vermont, but unfortunately, none of those states have started adult-use sales yet, leaving Patriots fans to shop at medical dispensaries or the black market for their game day bud.

A few hours down Interstate 95 in Philadelphia, residents are getting ready to welcome medical cannabis sales later this month, but trees for this weekend’s celebration will have to be obtained illegally.

But judging from the Eagles’ win in the NFC conference championship, and the city-wide celebration it sparked two weeks ago, we’re guessing Philly cops will have more pressing calls to attend to — if they’re not already hitting blunts with the hometown crowd, that is.