Even before California dispensaries opened their doors to adult-use sales earlier this month, the Golden State has for years lead the way in legal weed technology and trends, setting the green standard for America's rapidly growing cannabis industry. Melding that cannabis expertise into Silicon Valley's analytical algorithms, California delivery app Eaze was able to sort through 2017 sales date from over 350,000 delivery customers and 15,000 survey respondents to compile the latest version of Eaze Insights, an end of year report breaking down California's cannabis consumption habits by age, location, strain, and product type.
According to the newly released data report, Eaze fielded an online order once every 10 seconds in 2017, a 200% order frequency increase that the company largely credits to lag time between the state's 2016 legalization vote and 2018's adult-use sales start.
"This year's State of Cannabis report reveals a turning point in the industry toward mainstream acceptance," Eaze CEO Jim Patterson said in a press release accompanying the Insights report. "After Californians voted for adult-use in November 2016, many consumers shifted their mindset and became more open to using cannabis to improve their everyday lives. Americans are becoming better educated about the wellness benefits offered by cannabis."
In 2017, flower remained the most popular overall product type, with a number of new strains taking over as Golden State favorites. While 2016's Eaze Insights report lauded Gorilla Glue #4, Jack Herer, and Girl Scout Cookies, 2017 saw new-to-the-app strains LA OG and Black Jack emerge in the first and second place spot. Jumping from the eighth spot in 2016 to third in 2017, Blue Dream appears to have regained the prominence it maintained in the late aughts (shout out to Juicy J's Blue Dream and Lean).
Image via Eaze Insights
Outside of flower, Eaze customers showed a strong preference for ready-to-use products, including disposable vaporizers and cartridges, pre-rolls, and edibles. By the end of 2017, vaporizer sales had grown to nearly the same order frequency as flower, while pre-roll sales surpassed both edibles and concentrates.
Supporting Patterson's claims about cannabis normalization, Eaze demographic data profiles show a huge jump in purchases by older Californians, with a 19% increase in orders by Baby Boomers and 13% bump from Gen Xers over the course of 2016 to 2017. Younger cannabis users apparently found other ways to get medicated last year, with a 1% decrease in Millennial purchases and a whopping 14% sales drop from Gen Z'ers.
Image via Eaze Insights
Those differences are less visible once a purchase has been made, with all age ranges ordering a similar variety of products. Still, breaking along almost stereotypical generational lines, Millennials purchased more vaporizers than any other group, while Baby Boomers copped topicals at the highest rate.
Despite the differences between Golden State cannabis consumers, one thing is certain for sure: People in California are buying more weed than ever before. Across all demographics, Eaze users spent at least $30 more per month than in 2016, bringing an average app user's monthly bud bill to about $185.
And with Eaze drivers already making adult-use deliveries in a host of cities across the state, the company expects those numbers to continue to climb with the rest of California's record-setting legal weed industry.
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"As prohibition ends and a new era of marijuana emerges in 2018, we'll see increased awareness drive diverse product adoption among new groups of people and continue to change lives for the better," Patterson said.
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