It’s been nearly a year since the UFC sold for an unprecedented $4 billion to WME-IMG group. When the sale was announced, one of the first things that the company made abundantly clear was that Dana White, a name inextricably linked to the organization for years, would be staying on as president. And it’s easy to see why.
White has helped craft UFC into one of the preeminent mixed martial arts organizations in the world. It was largely spurred on in part by White bringing in fighters with personalities and skills that rival heavyweight boxers in the years leading up to the MMA's rise in popularity.
In this edition of GGN, Snoop site with White to talk about how he initially planned to introduce UFC to the masses, and how video games and Joe Rogan helped increase its exposure.
They also talked about one of MMA’s most prominent marijuana enthusiasts, Nick Diaz, as well as one of the most anticipated fights that may (or may not) happen: Conor McGregor taking on Floyd Mayweather.