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A Behind the Scenes Look at Kenzo's H&M Collection

Famed photographer Jean Paul Goude talks the campaign and its highly anticipated collection.

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The anticipation for H&M’s collaboration with KENZO is at an all time high with its release date fast approaching. To hold fashion junkies over, the Swedish retailer has released a behind the scenes look at the collection’s campaign.

The brand chose iconic photographer Jean Paul Goude to shoot the campaign. Many know him as the man behind Kim Kardashian’s infamous “Break the Internet” photo.

Muses selected to sport the collection range from actresses like Chloë Sevigny, Rosario Dawson to Chance the Rapper, as well as others. Judging from the footage, the collection looks to contain some incredibly loud and vibrant prints and patterns, a signature aesthetic of KENZO.

Check out the bts campaign video and be sure to prepare for the collection’s November 3 release date.


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